Tuesday, March 8, 2016

Why Search Engine Optimization (SEO) is important for Business?

  • Reach of Search Engines: With more then 1 billion monthly unique visitors, Google is the most visited online platform. There is no way you can ignore Search Engines in your Digital Marketing Campaigns.
  • Search Engine Generates Intent Oriented Traffic: Search Engine allows business to target intent of online users through keywords which makes it very relevant for business objectives like Lead Generation, Online Reputation Management etc.
  • Organic results generates 15 times more clicks: Whether you should care about organic results or paid results, actually it depends on the type of business. The research by GroupM UK and Nielsen suggests that on search engines, users click on organic results on Google and Bing by a margin of 94% to 6%.
  • Long term returns for content investment: Unlike Social Media where content shelf life is few hours, Content is optimized for Search Engines which continue to generate search traffic for years.